02342nam a22003738i 4500 00006596 ES-MaONT 20220207164433.0 210614s2021 fr ad o i|0| 0 eng d doi 10.1787/9258d999-en ES-MaONT Preparing the tourism workforce for the digital future / OECD Paris : OECD Publishing, June 2021 63 p. : il., gráf. ; 1 documento PDF texto (visual) isbdcontent electrónico isbdmedia recurso en línea rdacarrier OECD Tourism Papers ; No. 221/2 Bibliografía: p. 57-59 Embracing digitalisation throughout the tourism ecosystem will help to drive the ability of business to build resilience in a post-COVID-19 era. This will include exploiting the opportunities digitalisation opens up for marketing, product and destination development, as well as investing in human capital and skills to retain and develop a skilled workforce. To support the digital transformation of the sector, this report examines: 1) the role of digital technology in tourism and its impact on work organisation; 2) how digitalisation affects the demand for skills in the sector; and 3) the role of government in creating the conditions to support the digital transformation of tourism business models, and preparing the tourism workforce for change. Acknowledging that national policies will need to be responsive to needs across a diverse sector, with varying levels of digital maturity amongst enterprises (and people), the report presents a selection of policy considerations to prepare the tourism workforce for the digital future. Todos los derechos reservados ; OECD Sociedad digital 7 competencias digitales destinos digitalización futuro digital marketing Transformación digital turismo Organización de Cooperación y Desarrollo Económico 2843 5082 OECD Tourism Papers https://www.oecd-ilibrary.org/docserver/9258d999-en.pdf?expires=1623655130&id=id&accname=guest&checksum=CE09BCFFC4EC10D1B23228F42A71CF2A Acceso al documento 0 pdf INF udc 6596 6596 0 0 0 3 1 7540 01 01 online 2021-06-14 0 1000020176789 2021-06-14 00:00:00 2021-06-14 INF pdf