Organización de Cooperación y Desarrollo Económico text fr Paris OECD Publishing June 2021 2021 monographic eng pdf 63 p. : il., gráf. ; 1 documento PDF Embracing digitalisation throughout the tourism ecosystem will help to drive the ability of business to build resilience in a post-COVID-19 era. This will include exploiting the opportunities digitalisation opens up for marketing, product and destination development, as well as investing in human capital and skills to retain and develop a skilled workforce. To support the digital transformation of the sector, this report examines: 1) the role of digital technology in tourism and its impact on work organisation; 2) how digitalisation affects the demand for skills in the sector; and 3) the role of government in creating the conditions to support the digital transformation of tourism business models, and preparing the tourism workforce for change. Acknowledging that national policies will need to be responsive to needs across a diverse sector, with varying levels of digital maturity amongst enterprises (and people), the report presents a selection of policy considerations to prepare the tourism workforce for the digital future. / OECD Bibliografía: p. 57-59 Todos los derechos reservados ; OECD Sociedad digital competencias digitales destinos digitalización futuro digital marketing Transformación digital turismo pdf https://www.oecd-ilibrary.org/docserver/9258d999-en.pdf?expires=1623655130&id=id&accname=guest&checksum=CE09BCFFC4EC10D1B23228F42A71CF2A https://www.oecd-ilibrary.org/docserver/9258d999-en.pdf?expires=1623655130&id=id&accname=guest&checksum=CE09BCFFC4EC10D1B23228F42A71CF2A Todos los derechos reservados ; OECD ES-MaONT 210614 20220207164433.0 00006596