02308nam a22003737c 4500 6621 6621 00006621 ES-MaONT 20220805062554.0 210629t2021 ||||| t|||i001 0 eng d 978-92-846-8130-3 (Print) 978-92-846-8131-0 (PDF) doi (Print) 10.2861/288740 doi (PDF) 10.2861/80 ES-MaONT Online advertising : the impact of targeted advertising on advertisers, market access and consumer choice / authors, Niklas Fourberg ... [et al.] ; This document was requested by the European Parliament's committee on the Internal Market and Consumer Protection Luxembourg : European Parliament, Policy Department for Economic, Scientific and Quality of Life Policies, June 2021 154 p. ; 1 documento PDF isbdcontent texto (visual) isbdmedia electrónico rdacarrier recurso en línea En portada: STUDY Requested by the IMCO committee In this research paper, we provide a comprehensive overview of online advertising markets and we analyse the challenges and opportunities concerning digital advertising. We review the degree to which existing and proposed legislation at EU level addresses the identified problems, and identify potential solutions, with reference to experience from EU Member States and third countries. We conclude with a synthesis and specific policy recommendations, drawing on stakeholder interviews. This document was provided by the Policy Department for Economic, Scientific and Quality of Life Policies at the request of the committee on the Internal Market and Consumer Protection (IMCO). Economía digital 2223 publicidad digital EU publicidad en línea desafíos oportunidades legislación 5108 Fourberg, Niklas Parlamento Europeo. Dirección General de Políticas Internas. Departamento de Políticas Económicas, Científicas y de Calidad de Vida 5045 https://www.europarl.europa.eu/RegData/etudes/STUD/2021/662913/IPOL_STU(2021)662913_EN.pdf 0 Acceso al documento z INF 0 0 0 3 1 7565 01 01 online 2021-06-29 0 1000020176814 2021-06-29 00:00:00 2021-06-29 INF pdf