: the impact of targeted advertising on advertisers, market access and consumer choice Fourberg, Niklas Parlamento Europeo Dirección General de Políticas Internas. Departamento de Políticas Económicas, Científicas y de Calidad de Vida text technical report Luxembourg European Parliament, Policy Department for Economic, Scientific and Quality of Life Policies June 2021 2021 monographic eng

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154 p. ; 1 documento PDF In this research paper, we provide a comprehensive overview of online advertising markets and we analyse the challenges and opportunities concerning digital advertising. We review the degree to which existing and proposed legislation at EU level addresses the identified problems, and identify potential solutions, with reference to experience from EU Member States and third countries. We conclude with a synthesis and specific policy recommendations, drawing on stakeholder interviews. This document was provided by the Policy Department for Economic, Scientific and Quality of Life Policies at the request of the committee on the Internal Market and Consumer Protection (IMCO). / authors, Niklas Fourberg ... [et al.] ; This document was requested by the European Parliament's committee on the Internal Market and Consumer Protection En portada: STUDY Requested by the IMCO committee Economía digital publicidad digital EU publicidad en línea desafíos oportunidades legislación 978-92-846-8130-3 (Print) 978-92-846-8131-0 (PDF) https://www.europarl.europa.eu/RegData/etudes/STUD/2021/662913/IPOL_STU(2021)662913_EN.pdf https://www.europarl.europa.eu/RegData/etudes/STUD/2021/662913/IPOL_STU(2021)662913_EN.pdf ES-MaONT 210629 20220805062554.0 00006621