02164nam a22003257a 4500 00006644 ES-MaONT 20211003160654.0 210726s2021 xxud ||fr|||| 00| 0 eng d ES-MaONT Getting tangible about intangibles : the future of growth and productivity? / Eric Hazan ... [et al.] [Nueva York] : McKinsey & Company, 16 June 2021 40 p. : gráf. ; 1 documento PDF texto (visual) isbdcontent electrónico isbdmedia recurso en línea rdacarrier Investment in intangible assets that underpin the knowledge or learning economy, such as intellectual property (IP), research, technology and software, and human capital, has risen inexorably over the past quarter century, and the COVID-19 pandemic appears to have accelerated this shift toward a dematerialized economy. New research uses sector-level data and the results of a new survey of more than 860 executives that reveal that “top growers”—companies in the top quartile for growth in gross value added, a measure of economic growth—invest 2.6 times more in intangibles than low growers, companies in the bottom two quartiles. The research uses the survey and sector-level data from the INTAN-Invest database to explore the correlation between intangible investment and the productivity of sectors, economies, and firms, and to discover the formula for the effective deployment of intangible assets to drive growth. Empresas 2189 activos intangibles crecimiento economía inversión productividad Transformación digital 2906 Hazan, Eric McKinsey & Company 2346 https://www.mckinsey.com/~/media/mckinsey/business%20functions/marketing%20and%20sales/our%20insights/getting%20tangible%20about%20intangibles%20the%20future%20of%20growth%20and%20productivity/getting-tangible-about-intangibles-the-future-of-growth-and-productivity.pdf 0 Acceso al documento udc INF 6644 6644 0 0 0 3 1 7588 01 01 2021-07-26 0 1000020176837 2021-07-26 00:00:00 2021-07-26 INF pdf