02614nam a22003498i 4500 00006736 ES-MaONT 20220805062556.0 211005s2021 fr ad o i|0| 0 eng d doi 10.1787/1e2bbe10-en ES-MaONT Are online platforms killing the offline star? : platform diffusion and the productivity of traditional firms / Hélia Costa ... [et al.] Paris : OECD Publishing, 5 October 2021 26 p. : il., gráf. ; 1 documento PDF texto (visual) isbdcontent electrónico isbdmedia recurso en línea rdacarrier OECD Economics Department Working Papers ; No. 1682 Online platform use has grown remarkably in the last decade. Despite this, our understanding of its implications for economic outcomes is scarce and often limited to case studies and advanced countries. Using a newly built harmonised international dataset of online platforms and their use across 43 countries, covering the 2013-18 period and seven areas of activity, we contribute to filling this gap. Specifically, we investigate whether and under which market conditions platform uptake leads to changes in incumbent firms’ productivity. We find that platform use increases labour productivity growth in firms operating in the same sector, and that this takes place through increases in value added growth as opposed to decreases in employment. What is more, productivity gains are greater for small firms and firms in the middle of the productivity distribution, suggesting that online platforms can play an important role in levelling the playing field between SMEs and large companies and in narrowing productivity gaps among firms. Finally, productivity gains are stronger in more dynamic platform markets. Our findings offer insights on factors and policies that can be leveraged to encourage platform development in ways that are beneficial for the economy. Economía digital 2223 Empresas 2189 plataformas online productividad pymes desarrollo económico digitalización 5234 Costa, Hélia Organización de Cooperación y Desarrollo Económico 2843 OECD Economics Department Working Papers 3598 https://www.oecd-ilibrary.org/docserver/1e2bbe10-en.pdf?expires=1633450949&id=id&accname=guest&checksum=6B585605FD78BE89C98D4431A1CE0369 Acceso al documento 0 pdf INF udc 6736 6736 0 0 0 3 1 7683 01 01 2021-10-05 1000020176929 2021-10-05 00:00:00 2021-10-05 INF pdf