02305nam a22003737c 4500 00006919 ES-MaONT 20220420142059.0 220119s2022 xxud|||frt||| 00| 0 eng d ES-MaONT 4805 IBM Institute for Business Value Consumers want it all : hybrid shopping, sustainability, and purpose-driven brands / IBM Institute for Business Value in association with NRF National Retail Federation by Karl Haller ... [et al.] [New York] : IBM Corporation, January 2022 24 p. : tablas ; 1 documento PDF texto (visual) isbdcontent electrónico isbdmedia recurso en línea rdacarrier Research Insights To get a clearer picture of the demands redefining consumer behavior, the IBM Institute for Business Value (IBV), in association with the National Retail Federation (NRF), conducted a global survey of more than 19,000 respondents across 28 countries in September 2021. After spending much of the past two years in a virtual-first world, consumers now see digital tools as a necessary part of the shopping experience. They expect stores to be digitally enabled and for brands and retailers to support hybrid shopping journeys, which blend physical and digital channels. This is especially true for Gen Z, which uses hybrid shopping more than any other generation. The report concludes: 1) Hybrid shopping is the primary buying method for 27% of consumers and 36% of Gen Z—more than any other generation 2) Nearly 3 in 4 (72%) consumers rely on stores as part of their primary buying method. Todos los derechos reservados IBM Comercio electrónico 2 consumidores herramientas digitales compras híbridas tecnología compras en línea 5369 Haller, Karl 5370 National Retail Federation IBM Research Insights 5293 https://www.ibm.com/downloads/cas/YZYLMLEV 0 Acceso al documento pdf https://www.ibm.com/thought-leadership/institute-business-value/report/2022-consumer-study# 0 Más información udc INF 6919 6919 0 0 0 3 1 7868 01 01 2022-01-12 1000020177113 2022-01-19 00:00:00 2022-01-19 INF pdf