@book{7005,
	author = {Forth, Patrick  and Boston Consulting Group },
	title = {The rise of the digital incumbent },
	publisher = {Boston Consulting Group, },
	year = {February 2022},
	url = {https://web-assets.bcg.com/d1/13/0d46e48542a4a126bbcc8a38adf5/bcg-the-rise-of-the-digital-incumbent-feb-2022.pdf},
}