@book{7108,
	author = {McKinsey Global Institute‏},
	title = {Value creation in the metaverse},
	publisher = {McKinsey & Company,},
	year = {June 2022},
	address = {[Nueva York] :},
	url = {https://www.mckinsey.com/~/media/mckinsey/business%20functions/marketing%20and%20sales/our%20insights/value%20creation%20in%20the%20metaverse/Value-creation-in-the-metaverse.pdf},
	Remainder of title = {: the real business of the virtual world}
}