@book{7484,
	author = {McKinsey Digital and Härlin, Tobias},
	title = {Exploring opportunities in the generative AI value chain},
	publisher = {McKinsey Digital},
	year = {04/2023},
	address = {Nueva York :},
	url = {https://www.mckinsey.com/capabilities/quantumblack/our-insights/exploring-opportunities-in-the-generative-ai-value-chain},
}