@book{7829,
	author = {McKinsey & Company and Abraham, Joshan and QuantumBlack AI by McKinsey},
	title = {Beyond the hype: Capturing the potential of AI and gen AI in Tech, Media & Telecom},
	publisher = {McKinsey & Company },
	year = {02/2024},
	address = {Nueva York :},
	url = {https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/beyond-the-hype-capturing-the-potential-of-ai-and-gen-ai-in-tmt#/},
}