@book{8163,
	author = {McKinsey & Company and Moulton, Jessica},
	title = {Fortune or fiction? The real value of a digital and AI transformation in CPG},
	publisher = {McKinsey & Company},
	year = {10/2024},
	address = {Nueva York : },
	url = {https://www.mckinsey.com/~/media/mckinsey/industries/consumer%20packaged%20goods/our%20insights/fortune%20or%20fiction%20the%20real%20value%20of%20a%20digital%20and%20ai%20transformation%20in%20cpg/fortune-or-fiction-final-v3.pdf},
}