@book{8565,
	author = {Byrne, Kevin and Vijayvergia, Saurabh},
	title = {From concept to consumer},
	publisher = {: Deloitte},
	year = {,2025},
	address = {[Londres]},
	url = {https://www.deloitte.com/content/dam/assets-zone3/us/en/docs/services/consulting/2025/unlocking-value-generative-ai-retail.pdf},
	Remainder of title = {: Unlocking GenAI value in Retail and Consumer Products}
}