@book{8692,
	author = {Capgemini. and Capgemini.},
	title = {From complexity to clarity: How CMOs can reclaim marketing to build competitive edge },
	publisher = {:Capgemini},
	year = {,2025},
	address = {París },
	url = {https://www.capgemini.com/wp-content/uploads/2025/11/Final-Web-Version-Report-CMO-Playbook.pdf},
	Remainder of title = {: De la complejidad a la claridad: cómo los CMOs pueden recuperar el marketing para crear una ventaja competitiva}
}