The one-click ideal : Challenging expectations for operators on the digital customer journey / ERICSSON
Publication details: Ericsson Consumer and Industry Insight Report 2016Description: 11p. il., gráf. ; 1 documento PDFContent type:- texto (visual)
- electrónico
- recurso en línea
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Ericsson ConsumerLab research shows that product information searches have transformed the way consumers look for products and services on a global level. In this sense, the internet has become an important interface for consumers to evaluate all kinds of brands, products and services.
La investigación de Ericsson ConsumerLab muestra que las búsquedas de información de productos han transformado la forma en que los consumidores buscan productos y servicios a nivel global. En este sentido, Internet se ha convertido en una importante interfaz para que los consumidores evalúen todo tipo de marcas, productos y servicios.
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