Study on the impact of the memorandum of understanding on online advertising and intellectual property rights on the online advertising market / Written by White Bullet Solutions Limited ; Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs
Publication details: Luxembourg : Publications Office of the European Union, 2020Description: 37 p. : gráf. ; 1 documento PDFContent type:- texto (visual)
- electrónico
- recurso en línea
- 978-92-76-20395-7 (pdf)
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CDO | Colección digital | Acceso libre online | 1000020176296 |
Websites and mobile applications that provide access to content, goods or services infringing intellectual property rights (IPR) on a commercial scale use the sale of advertising space as one of their revenue sources by misusing online advertising business models. The presence of mainstream advertising for major brands, as well as the availability of well-known payment services, on IPR-infringing websites and apps
For any use or reproduction of photos or other material that is not under the copyright of the European Union, permission must be sought directly from the copyright holders. European Union
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