| 000 | 01647nam a2200289 c 4500 | ||
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| 001 | 00003837 | ||
| 003 | ES-MaONT | ||
| 005 | 20211006062535.0 | ||
| 008 | 170411s2016 us ||||frt 0| u|eng u | ||
| 024 | _d. | ||
| 040 | _aCDO | ||
| 110 |
_aEricsson, S.A. _91067 |
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| 245 |
_aThe one-click ideal _b: Challenging expectations for operators on the digital customer journey _c/ ERICSSON |
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| 260 |
_bEricsson Consumer and Industry Insight Report _c2016 |
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| 300 |
_a11p. _b il., gráf. _c; 1 documento PDF |
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| 336 |
_atexto (visual) _2isbdcontent |
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| 337 |
_aelectrónico _2isbdmedia |
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| 338 |
_arecurso en línea _2rdacarrier |
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| 520 | _aEricsson ConsumerLab research shows that product information searches have transformed the way consumers look for products and services on a global level. In this sense, the internet has become an important interface for consumers to evaluate all kinds of brands, products and services. | ||
| 520 | _aLa investigación de Ericsson ConsumerLab muestra que las búsquedas de información de productos han transformado la forma en que los consumidores buscan productos y servicios a nivel global. En este sentido, Internet se ha convertido en una importante interfaz para que los consumidores evalúen todo tipo de marcas, productos y servicios. | ||
| 650 | 0 |
_aTecnologías habilitadoras digitales _918 |
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| 653 | _aDigital brand | ||
| 653 | _aDigital consumer | ||
| 650 | 4 |
_aInternet _92044 |
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| 856 |
_uhttps://biblio.ontsi.red.es:8080/intranet-tmpl/prog/img/local_repository/koha_upload/the-one-click-customer-journey-ideal-ericsson-consumerlab-2016.pdf _y Documento _x1 |
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| 942 |
_cINF _2z |
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_c3837 _d3837 |
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