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003 ES-MaONT
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020 _a9789264689626 (HTML)
020 _a9789264963399 (EPUB)
020 _a9789264784185 (PDF)
024 _d.
040 _aES-MaONT
110 _aOrganización de Cooperación y Desarrollo Económico
_92843
245 1 0 _aUnpacking E-commerce
_b: Business Models, Trends and Policies
_c/ OECD
260 _aParis :
_bOECD Publishing,
_c2019
300 _a112 p.
_b: graf.
_c; 1 fichero PDF
336 _atexto (visual)
_2isbdcontent
337 _aelectrónico
_2isbdmedia
338 _arecurso en línea
_2rdacarrier
_bcr
520 _aAs digital transformation has accelerated, the e-commerce landscape has become increasingly dynamic. New players have emerged at the same time that established actors have taken on new roles; some barriers to e-commerce at the firm, individual and country levels have been overcome, while other barriers have emerged. Innovative business models have transformed buyer-seller relationships and pushed out the frontier of what is possible to buy and sell online. This report analyses new and emerging e-commerce business models, examines e-commerce trends along a range of dimensions, and offers new insights on the policies needed to exploit the opportunities and mitigate the challenges of unlocking the potential of e-commerce for all.
650 0 _92
_aComercio electrónico
653 _ae-commerce
653 _aTransformación digital
653 _adigital transformation
653 _atrends
653 _abusiness models
856 4 _uhttps://www.oecd-ilibrary.org/science-and-technology/unpacking-e-commerce_23561431-en
_x0
_yAcceso a la publicación
856 4 _uhttps://doi.org/10.1787/23561431-en
_x0
_yAcceso a la publicación
942 _cINF
_2z