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035 _a(FR-PaOEC)
040 _aFR-PaOEC
_cES-MaONT
100 1 _aWeber, Ingmar
_93335
245 1 0 _aUsing advertising audience estimates to improve global development statistics​ /
_cIngmar Weber, Ridhi Kashyap and Emilio Zagheni
260 _aGeneva :
_bInternational Telecommunication Union,
_c2018.
300 _a9 p.
336 _atexto (visual)
_2isbdcontent
337 _aelectrónico
_2isbdmedia
338 _arecurso en línea
_2rdacarrier
520 3 _aThe United Nations Sustainable Development Goals (SDGs) are a key instrument in setting the agenda around global development until 2030. These goals come with a set of 232 indicators against which countries should monitor their progress with respect to the SDGs. Existing data sources to measure progress on the SDGs and global population trends however are often (i) outdated, (ii) lacking international comparability, (iii) lacking appropriate disaggregation, or (iv) missing completely. These problems are often especially acute among less developed countries. In this paper we describe how anonymous, aggregate data from the online advertising platforms of Facebook, LinkedIn and other services can be used in combination with existing data sources to improve global development statistics. We illustrate the process of using and validating such non-representative data through two case studies looking at (i) Internet access gender gaps, and (ii) international migration statistics.
650 0 _aTecnologías habilitadoras digitales
_918
653 4 _aScience and Technology
700 1 _aKashyap, Ridhi
_93336
700 1 _aZagheni, Emilio
_93337
773 0 _04843
_tITU Journal: ICT Discoveries
_gVol. 2018, no. 2, p. 25-33
_q2018:2<25
_x2616-8375
856 4 0 _aitu-ilibrary.org
_uhttps://www.itu.int/dms_pub/itu-s/opb/journal/S-JOURNAL-ICTS.V1I2-2018-4-PDF-E.pdf
_yAcceso al documento
_x0
_qpdf
942 _cART
_2udc