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003			ES-MaONT
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008			190219s2019 d|||fr|||| 00| 0 eng d
040			_aES-MaONT
110	2		_92664 _aCapgemini Research Institute
245	1	0	_aSmart Talk _b: How organizations and consumers are embracing voice and chat assistants _c/ Capgemini Research Institute
260			_a[París] : _bCapgemini, _c2019
300			_a42 p. _b: il., graf., tab. ; _c1 fichero pdf
336			_atexto (visual) _2isbdcontent
337			_aelectrónico _2isbdmedia
338			_arecurso en línea _2rdacarrier
520			_aConversational assistants are here to stay, making everything from boiling an egg to making a payment that much easier. And consumers expect more of them day by day. If they meet these growing expectations, conversational assistants are in a position to transform the customer experience landscape. We talked to over 12,000 consumers who’ve used and continue to use voice and/or chat assistants and to 1,000 executives from consumer products and retail, financial services, and automotive, including pure-play digital players. Consumers seem to be sold on conversational interfaces. Organizations that want to leverage this growth must strike abalance between human and robotic interactions,they must equip their conversational assistants with additional features, and they have to focus on gaining consumer trust by solving consumer pain points and being contextually relevant. Conversational assistants hold the key to building deeper and more valuable relationships with customers. But there’s more to it than simply employing a new technology.
540			_aAll rights reserved _b; Capgemini
650		0	_aTecnologías habilitadoras digitales _918
653			_aconsumers
653			_aconversational assistants
653			_acustomers
653			_aTransformación digital
710	2		_aCapgemini Research Institute _92664
856	4		_uhttps://www.capgemini.com/wp-content/uploads/2019/02/Report-Digital-%E2%80%93-DTR12.pdf _x0 _yAcceso a la publicación
942			_2z _cINF
999			_c5350 _d5350