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_c5612 _d5612 |
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| 001 | 00005612 | ||
| 003 | ES-MaONT | ||
| 005 | 20220805062544.0 | ||
| 008 | 200115s2019 xxkad|| |||| 00| 0 eng d | ||
| 040 | _aES-MaONT | ||
| 100 | 1 |
_aNaghavi, Nika _93886 |
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| 245 | 1 | 0 |
_aSocial commerce in emerging markets _b: understanding the landscape and opportunities for mobile money _c/ author, Nika Naghavi |
| 260 |
_aLondon : _bGSM Association, _c2019 |
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| 300 |
_a23 p. _b: il., gráf. _c; 1 documento PDF |
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| 336 |
_atexto (visual) _2isbdcontent |
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| 337 |
_aelectrónico _2isbdmedia |
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| 338 |
_arecurso en línea _2rdacarrier |
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| 520 | _aThe global spread of social media coupled with the rapid growth of e-commerce is giving rise to a new trend where content sharing, messaging and payments converge. Social commerce—the use of social interactions combined with the transactional nature of e-commerce—has led to new forms of shopping in collaborative online environments. This paper includes insights on the topic of social commerce and the role that mobile money providers can play in this space. The report is accompanied by a set of slides, which includes a detailed landscape of leading social commerce players that are most relevant to the industry. | ||
| 650 | 7 |
_aEconomía digital _2 _92223 |
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| 650 | 0 |
_aTecnologías habilitadoras digitales _918 |
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| 653 | _acommerce | ||
| 653 | _amobile money | ||
| 653 | _aIntelligent shopping | ||
| 653 | _asocial media | ||
| 653 | _ae-commerce | ||
| 710 | 2 |
_aGSMA (Organization) _91226 |
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| 856 |
_uhttps://www.gsma.com/mobilefordevelopment/wp-content/uploads/2019/12/Social-commerce-in-emerging-markets.pdf _x0 _yAcceso al documento _qpdf |
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| 856 |
_uhttps://www.gsma.com/mobilefordevelopment/resources/social-commerce-in-emerging-markets-understanding-the-landscapes-and-opportunities-for-mobile-money/ _x0 _yMás información |
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