| 000 | 02379nam a2200361 c 4500 | ||
|---|---|---|---|
| 999 |
_c5646 _d5646 |
||
| 001 | 00005646 | ||
| 003 | ES-MaONT | ||
| 005 | 20210929062558.0 | ||
| 008 | 200131s2019 fr a|||f t i 01 u|eng u | ||
| 024 |
_2doi _a10.1787/9678e5b1-en _d. |
||
| 040 | _aES-MaONT | ||
| 245 | 0 | 0 |
_aGood practice guide on online advertising _b: Protecting consumers in e-commerce |
| 260 |
_aParis : _bOECD Publishing, _cMarch 2019 |
||
| 300 |
_a40 p. _b: il. _c; 1 documento PDF |
||
| 336 |
_atexto (visual) _2isbdcontent |
||
| 337 |
_aelectrónico _2isbdmedia |
||
| 338 |
_arecurso en línea _2rdacarrier _bcr |
||
| 490 | 1 |
_aOECD Digital Economy Papers _v; March 2019, No. 279 |
|
| 504 | _aBibliografía: p. 63-64 | ||
| 520 | _aThis paper aims to complement the OECD Recommendation of the Council on Consumer Protection in E-Commerce by elaborating on its key principles in the context of online advertising and offering practical guidance on how to apply these principles. For these purposes, the guide provides a number of good practice examples from policy makers, consumer enforcement agencies, and stakeholders that are relevant to the key principles. Building on those examples, the guide also offers tips for businesses in four areas of online advertising: (i) misleading marketing practices; (ii) ad identification; (iii) endorsements; and (iv) protection of children or vulnerable consumers. | ||
| 540 | _aYou can copy, download or print OECD content for your own use, and you can include excerpts from OECD publications, databases and multimedia products in your own documents, presentations, blogs, websites and teaching materials, provided that suitable acknowledgment of OECD as source and copyright owner is given. | ||
| 650 | 0 |
_aCiberseguridad y confianza _92188 |
|
| 653 | _ae-commerce | ||
| 653 | _aonline advertising | ||
| 653 | _apolicy makers | ||
| 653 | _avulnerable consumers | ||
| 653 | _aprotection of children | ||
| 710 |
_aOrganización de Cooperación y Desarrollo Económico _92843 |
||
| 830 | 0 |
_aOECD Digital Economy Papers _92551 |
|
| 856 | 4 | 2 |
_uhttps://read.oecd-ilibrary.org/science-and-technology/good-practice-guide-on-online-advertising_9678e5b1-en#page1 _x0 _yAcceso al documento _qpdf |
| 856 | 4 | 2 |
_uhttps://www.oecd-ilibrary.org/science-and-technology/good-practice-guide-on-online-advertising_9678e5b1-en _x0 _yMás información _qpdf |
| 942 |
_cINF _2z |
||