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040 _aES-MaONT
245 0 4 _aThe consumer demand recovery and lasting effects of COVID-19
_c/ by Jaana Remes ... [et al.]
260 _a[Nueva York] :
_bMcKinsey Global Institute,
_cMarch 2021
300 _a120 p.
_b: tabl., gráf.
_c; 1 documento PDF
336 _atexto (visual)
_2isbdcontent
337 _aelectrónico
_2isbdmedia
338 _arecurso en línea
_2rdacarrier
520 _aIn the analysis, it examines consumer spending in China, France, Germany, the United Kingdom, and the United States. It divides consumers into nine segments based on age and income to determine the size and shape of the consumer demand recovery. Then, drawing on in-depth analysis of six case studies from sectors that cover almost three quarters of consumer spending and encompass a broad spectrum of consumer life, it determines how the mix of consumer demand is likely to evolve and which pandemic-induced behavioral changes are likely to “stick.”
650 7 _aEconomía digital
_2
_92223
653 _aconsumidores
653 _aactividad económica
653 _aempresas
653 _anegocios
653 _aimpacto económico
653 _aCOVID-19
700 2 _94966
_aRemes, Jaana
710 2 _aMcKinsey Global Institute‏
_91298
856 4 _x0
_yAcceso al documento
_uhttps://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/the-consumer-demand-recovery-and-lasting-effects-of-covid-19
942 _2udc
_cINF