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003 ES-MaONT
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040 _aES-MaONT
110 2 _94805
_aIBM Institute for Business Value
245 1 0 _aConsumers want it all
_b: hybrid shopping, sustainability, and purpose-driven brands
_c/ IBM Institute for Business Value in association with NRF National Retail Federation by Karl Haller ... [et al.]
260 _a[New York] :
_bIBM Corporation,
_cJanuary 2022
300 _a24 p. :
_btablas ;
_c1 documento PDF
336 _atexto (visual)
_2isbdcontent
337 _aelectrónico
_2isbdmedia
338 _arecurso en línea
_2rdacarrier
490 _aResearch Insights
520 _aTo get a clearer picture of the demands redefining consumer behavior, the IBM Institute for Business Value (IBV), in association with the National Retail Federation (NRF), conducted a global survey of more than 19,000 respondents across 28 countries in September 2021. After spending much of the past two years in a virtual-first world, consumers now see digital tools as a necessary part of the shopping experience. They expect stores to be digitally enabled and for brands and retailers to support hybrid shopping journeys, which blend physical and digital channels. This is especially true for Gen Z, which uses hybrid shopping more than any other generation. The report concludes: 1) Hybrid shopping is the primary buying method for 27% of consumers and 36% of Gen Z—more than any other generation 2) Nearly 3 in 4 (72%) consumers rely on stores as part of their primary buying method.
540 _aTodos los derechos reservados
_bIBM
650 0 _aComercio electrónico
_92
653 _aconsumidores
653 _aherramientas digitales
653 _acompras híbridas
653 _atecnología
653 _acompras en línea
700 1 _95369
_aHaller, Karl
710 2 _95370
_aNational Retail Federation
830 _aIBM Research Insights
_95293
856 4 _uhttps://www.ibm.com/downloads/cas/YZYLMLEV
_x0
_yAcceso al documento
_qpdf
856 4 _uhttps://www.ibm.com/thought-leadership/institute-business-value/report/2022-consumer-study#
_x0
_yMás información
942 _2udc
_cINF
999 _c6919
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