000			02212nam a22003137c 4500
001			00006942
003			ES-MaONT
005			20220203162634.0
008			220203s2022 xxuad||fst||| 00| 0 eng d
024			_d.
040			_aES-MaONT
110	2		_94800 _aGlobant
245	1	0	_aImagining the future of sales _c/ Globant
260			_a[S.l.] : _bGlobant, _c2022
300			_a28 p. _b: il., gráf. _c; 1 documento PDF
336			_atexto (visual) _2isbdcontent
337			_aelectrónico _2isbdmedia
338			_arecurso en línea _2rdacarrier
520			_aThis report is focused on Digital Sales, presenting this practice as a way to improve sales effectiveness while creating better experiences for your customers. Through interactive technology that connects data with marketing and sales operations, we can understand each buyer’s digital and non-digital touchpoints and create a personalized, customer-centric strategy. Over the last year and a half, we have emphasized the importance of creating exceptional customer experiences to stand out from the competition. These experiences became mostly digital while in the depths of the global pandemic, and companies were forced to reinvent the way they engaged with their audiences in order to meet their evolving needs. Many companies, however, have not figured out how to integrate new technologies and data to create personalized customer experiences that are not only exceptional, but are seamless across departments and devices. In order to accelerate their digital sales, multidisciplinary teams and advanced analytical capabilities are needed so that brands can merge business, marketing, and technology within a data-driven strategy and an omnichannel experience, all guided by a 360º consumer perspective.
540			_aAll rights reserved _b; Globant
650		0	_aComercio electrónico _92
653			_aventas digitales
653			_atendencias de mercado
653			_aoperaciones de marketing y ventas
653			_adatos
653			_atecnologías
856	4		_uhttps://reports.globant.com/wp-content/uploads/2021/12/Globant_Sentinel_Report_Imagining_the_Future_of_Sales.pdf _yAcceso al documento _x0 _qpdf
942			_2udc _cINF
999			_c6942 _d6942