Bricks, clicks, tweets and texts across the omnichannel shopping mall (Record no. 3775)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02098nam a2200277 c 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00003775 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ES-MaONT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200114234836.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170411s2016 sp ||||frt 0| u|spa u |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CDO |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Economist Intelligence Unit |
| 9 (RLIN) | 3860 |
| 245 ## - TITLE STATEMENT | |
| Title | Bricks, clicks, tweets and texts across the omnichannel shopping mall |
| Statement of responsibility, etc. | / The Economist. Intelligence Unit |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | Enero 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 30 p. |
| Other physical details | il., tablas |
| Dimensions | 1 documento PDF |
| 336 ## - CONTENT TYPE | |
| Content type term | texto (visual) |
| Source | isbdcontent |
| 337 ## - MEDIA TYPE | |
| Media type term | electrónico |
| Source | isbdmedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | recurso en línea |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Cómo el móvil está transformando el comercio minorista es uno de los varios documentos de una serie que investiga cómo las tecnologías móviles están transformando el negocio. El aprovechamiento de la tecnología móvil afecta cada parte del viaje del consumidor. El ritmo del cambio es dramático tanto en los mercados desarrollados como en los emergentes. En la agonía de la interrupción, percibir la forma de las cosas para prevenir y anticipar las expectativas de los futuros consumidores y las acciones pueden ser difíciles. La venta al por menor merece un foco particular para la manera en que toca a consumidores en todo el mundo en sus vidas diarias. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | How mobile is transforming retail is one of several papers in a series that probes how mobile technologies are transforming business. Take-up of mobile technology impacts every part of consumer journey. The pace of change is dramatic in both developed and emerging markets. In the throes of disruption, perceiving the shape of things to come and anticipating future consumer expectations and actions can be difficult. Retail merits a particular focus for the way it touches consumers worldwide in their daily lives. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Comercio electrónico |
| 9 (RLIN) | 2 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Mobile shoppers |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Mobile shopping |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | SAP |
| 9 (RLIN) | 1909 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://biblio.ontsi.red.es:8080/intranet-tmpl/prog/img/local_repository/koha_upload/HowMobileIsTransformingRetail.pdf">https://biblio.ontsi.red.es:8080/intranet-tmpl/prog/img/local_repository/koha_upload/HowMobileIsTransformingRetail.pdf</a> |
| Link text | Documento |
| Nonpublic note | Restringido |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Informes |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Disponible para préstamo | CDO | CDO | 20/04/2017 | 1000020173775 | 20/04/2017 | 20/04/2017 | Informes | informe |