Online advertising : the impact of targeted advertising on advertisers, market access and consumer choice / authors, Niklas Fourberg ... [et al.] ; This document was requested by the European Parliament's committee on the Internal Market and Consumer Protection
Publication details: Luxembourg : European Parliament, Policy Department for Economic, Scientific and Quality of Life Policies, June 2021Description: 154 p. ; 1 documento PDFContent type:- texto (visual)
- electrónico
- recurso en línea
- 978-92-846-8130-3 (Print)
- 978-92-846-8131-0 (PDF)
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CDO | Colección digital | Acceso libre online | 1000020176814 |
En portada: STUDY Requested by the IMCO committee
In this research paper, we provide a comprehensive overview of
online advertising markets and we analyse the challenges and
opportunities concerning digital advertising. We review the degree
to which existing and proposed legislation at EU level addresses the
identified problems, and identify potential solutions, with reference
to experience from EU Member States and third countries. We
conclude with a synthesis and specific policy recommendations,
drawing on stakeholder interviews.
This document was provided by the Policy Department for
Economic, Scientific and Quality of Life Policies at the request of the
committee on the Internal Market and Consumer Protection (IMCO).
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